Who You Are Actually Working With
Nick Gasmena
Founder & Fractional Head of Growth · Phoenix, Arizona
Nick combines eighteen years in commercial production with nearly four years spanning consulting and leadership as Director of Brand and Marketing inside an e-commerce business. His prior operator work is documented in the e-commerce results and methodology. Nick leads each engagement personally, bringing in specialists when the scope calls for them.
- FAA Part 107 certified since 2016
- 18 years production
- Studio owner since 2008
- Live broadcast director
- Credited on IMDb
Production credentials were built on set with Fleming’s Steakhouse, Total Wine & More, the American Cancer Society, and Napa and Paso Robles wineries. Most recently as live broadcast director for the American Cancer Society Suits & Sneakers Gala across two consecutive years — the full case study is here. The studio behind that work is Hit Warehouse Recording Studios, founded in 2008 and purpose-built in Mesa in 2013.
Screen credits include Vintage Arizona: The Heart of Winemaking, Forever Home (2023), Human Threads (2016) and Closed for COVID: Hope and Resiliency (2021) — credited on IMDb. Separately, three years as Director of Operations and Broadcast for Amped Electric Games, covering live event production end to end.
Where This Approach Comes From
Production taught Nick to coordinate people, budgets and deadlines. Operating inside an e-commerce business added responsibility for acquisition, conversion, customer retention and margin. RevenueTHESIS brings those disciplines together: identify the problem, test a focused change and document what works.
The best fit is an owner with a proven product who needs senior direction or help building a missing system. See the industries we work with and available services.
What You Get
In-house Growth Experience
164% gross sales growth in full calendar Year 3 versus the reference year. See the indexed results and methodology.
National-Brand Roots
Production and marketing chops built on-set with names like Fleming's Steakhouse, Total Wine & More, and the American Cancer Society — now applied to businesses that never had that level of production behind them.
Founder-led. Specialists when needed.
Specialists in their own right, not generalists stretched across every account. No hand-offs, no oversaturated workload, direct access to the person doing the strategy.
Built for Your Story
Your story deserves real strategy, not a generic template stretched to fit. Growth systems get built around what makes your business distinct, not what's trending this quarter.
The Track Record
In-house e-commerce experience
164% gross sales growth in full calendar Year 3 versus the reference year.
Business-wide gross sales increased 164% and recorded orders increased 119% from the reference year to Year 3, comparing full calendar years.
Our founder’s track record spans consulting and leadership as Director of Brand & Marketing at an e-commerce retailer. These anonymized comparisons document business-wide outcomes.
Read the e-commerce case and methodology →Live production experience
How We Work Day to Day
A deliberately small client roster means every hour goes toward moving your numbers, not managing a large portfolio. That's not a marketing line, it's a structural decision: RevenueTHESIS intentionally limits new intake so that every partner gets senior-level attention, fast decisions, and direct access to the person doing the strategy work, not an account manager relaying requests to "the team."
That team, when we do bring in specialized help, isn't a note-taker-and-handoff arrangement. We take notes, delegate when it makes sense, and then stay hands-on to curate the solution alongside you, not from a status report three steps removed. Nick remains responsible for the strategy and brings in specialists when the scope calls for them.
Every engagement starts the same way, with the SIGNAL method: diagnose before prescribing, prove before scaling, and build systems that survive a platform change or a team member leaving. See exactly what that looks like on the Services page, or jump straight to starting an application.
See if there's a fit
20-minute Growth Discovery Call, no pressure, no generic pitch deck.
Get Started →