Services

What We Actually Get Hired to Fix

If the cause of stalled growth is unclear, start with a diagnostic. If you already know the problem, choose the leadership or implementation support below. Scope is agreed before work begins.

Marketing leadership

Fractional CMO

Scoped to your business

Senior direction across positioning, brand, content and demand generation, with team or agency coordination where included in scope.

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Most Requested

SIGNAL Diagnostic

$2,500–$4,500

A full audit of acquisition, conversion, retention, and margin — the same process that finds the one constraint actually holding revenue back, before a single dollar gets recommended in new spend. Most partnerships start here. Typically two to three weeks after kickoff, depending on data access.

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In Demand

Fractional Head of Growth

From $3,500/mo

Senior, embedded growth leadership without a full-time executive hire. Strategy, oversight, and accountability across every channel that touches revenue.

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Growth Systems Architecture

Custom Scope

The infrastructure behind repeatable growth — retention flows, bundling logic, lifecycle systems — built to survive a platform change or a team member leaving. Every lever has to improve the customer's experience too, or it doesn't ship.

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Market Entry & Launch Strategy

Custom Scope

Full-thesis market entry — proof of demand, honest positioning, and defensibility — for a new product line, category, or region. Built on the same SIGNAL discipline as every other engagement.

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Brand & Content Production

Custom Scope

National-brand production value — photo, video, and aerial — built on real data and a true story first. Sony FX3/A1 II, FAA Part 107 certified. Truth before polish: the story gets verified before it gets the production shine.

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E-Commerce SEO

Custom Scope

Product and category page SEO built to reduce dependence on paid ads and capture buyers already searching for what you sell. Compounds over time instead of stopping the moment spend does.

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Production in context. Broadcast-grade camera, lighting, and sound set up inside a real working business, not a rented set dressed to look like one.

What a Working Growth System Looks Like

Clear signals, positive movement, and enough operational context to know which improvement created the result.

Illustrative dashboard · Example data

Revenue Index

168 +68%

Baseline = 100

BaselineMeasureImproveScale

Repeat Purchase27%

+9 percentage points

Contribution Margin39%

+8 percentage points

Qualified Conversion3.4%

+1.1 percentage points

In-house growth experienceOperator-side growth track record

Under 3 yearsFrom constraint to sustained scale

One signal at a timeDiagnose, build, measure, then scale

Which Service Is Right for You?

If the constraint is unclear, start with the SIGNAL Diagnostic. If existing evidence establishes what needs to change, we review it and scope the relevant leadership or implementation support directly.

Still weighing a fractional lead against a traditional agency retainer? See the full comparison →

Services FAQ

Which service should I start with?

Start with the SIGNAL Diagnostic when the underlying constraint is unclear. If existing evidence establishes the constraint, we can review it and scope the service that addresses it without requiring a separate paid diagnostic.

Do I have to commit to an ongoing engagement?

No. The diagnostic is a standalone piece of work with a written finding and a recommendation at the end — including the recommendation to stop, if that is what the data supports. Ongoing partnerships exist because most businesses want help executing the finding, not because the diagnostic requires one.

What do these services cost?

A SIGNAL Diagnostic runs $2,500–$4,500 depending on scope and data access. Fractional Head of Growth engagements start at $3,500 per month. Fractional CMO fees and scope are agreed after discovery. Production work is scoped separately because cost depends on shoot days, locations and deliverables.

How is this different from hiring an agency?

An agency typically sells the channel it runs, and the person who wins the account is rarely the person doing the work. Here the diagnosis comes before any recommendation, the same senior person stays on the engagement, and if the constraint turns out to be margin or product mix rather than marketing, you get told that instead of sold a retainer.

What if the diagnostic finds my problem is not marketing?

Then that is the finding, and you get it in writing. Pricing, product mix and margin structure are common answers, and none of them are fixed by more traffic. Knowing that before committing a budget is the entire point of diagnosing first.

Not sure which service fits?

Start with a free 20-minute Growth Discovery Call, we'll help you figure it out.

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