SEO & CRO Diagnostic
Help the right visitors find you. Make their next step clearer. A focused review of the pages and journeys that matter most to your business, with practical priorities for search visibility and conversion.
Follow the journey from discovery to decision
Search engine optimization (SEO) helps qualified visitors discover your business. Conversion rate optimization (CRO) examines what helps or stops them from taking the next step. This diagnostic connects both around your agreed business goal.
- Search and competitive opportunity: focused market research, comparison with up to three relevant competitors, and keyword and search-intent mapping for the selected pages.
- Technical visibility: crawl and indexing barriers, internal links, relevant structured data, mobile usability and performance issues affecting the reviewed pages and their shared templates.
- AI discovery: assess access and how clearly your content explains your business, products and answers. Recommendations are grounded in useful, discoverable content rather than promises of AI citations.
- Conversion and confidence: review messaging, navigation, offers, calls to action, forms and trust signals across desktop and mobile. Where relevant, examine the agreed cart and checkout states as conversion steps, not pages to rank in search.
Know what to improve first
You receive a concise decision brief, annotated page findings, a keyword-to-page opportunity map and a prioritized action plan. Recommendations show the supporting evidence, likely importance, confidence, effort and dependencies, so your team can act on them.
A findings walkthrough connects the recommendations to your goals. Where the evidence is limited, we identify hypotheses and suggested tests rather than presenting an expected conversion lift as a proven result.
A focused scope, agreed together
We select the pages and journey during discovery, based on your goals and where visitors need to make decisions. The starting engagement covers your homepage and up to nine additional priority pages on one domain, for one primary market and language. These may include category, product, landing, contact, cart or checkout pages.
We agree the checkout steps, templates and states to sample before work begins. Shared technical checks support the selected pages; this is not an exhaustive audit of every URL. Additional pages, markets and complex journeys are quoted separately.
Available analytics and Search Console data strengthen the diagnosis. We confirm access and timing before kickoff. Implementation, full copy rewrites, analytics setup, ongoing monitoring and live experiments are separate engagements.
Choose the right starting point
Choose this diagnostic when website discovery and conversion are the questions you need answered. If the wider cause of stalled growth is unclear, explore the SIGNAL Diagnostic. If the priorities are already established, we can discuss E-Commerce SEO implementation directly.
The free growth self-assessment offers an initial perspective. This paid engagement adds site-specific research, analysis and an actionable handoff.
Before we begin
Which pages are included? +
We select the priority pages and conversion journey together during discovery. The starting scope covers your homepage and up to nine additional pages on one domain, for one primary market and language. Additional pages, markets or complex journeys are scoped separately before work begins.
Does this include AI-search visibility? +
Yes. We assess crawl access, search eligibility, clear product and business information, useful content and relevant structured data. These support discovery by search engines and AI systems; rankings, citations and inclusion in generated answers are not guaranteed.
What if we do not have reliable analytics? +
We can still review the experience and technical setup, but we distinguish expert recommendations from findings supported by visitor behavior. Measurement gaps and recommended tracking improvements are included in the priorities.
How is this different from SIGNAL? +
This diagnostic focuses on website discovery and conversion. SIGNAL examines the broader business constraint across acquisition, conversion, retention and margin. You do not need to buy SIGNAL first.
Are implementation and testing included? +
The diagnostic includes findings, recommendations and a review call. Implementation, full copy rewrites, analytics setup, ongoing monitoring and running experiments are separately scoped. There is no retainer commitment.
How do we book? +
Request a discovery call first. We discuss your goals, review the proposed pages and data access, and confirm the scope and fee. Submitting the call request does not purchase the diagnostic or confirm an appointment.
Talk through your website's next opportunity
Start with a discovery call. We agree the pages, goals and scope before booking the diagnostic.
Request a discovery call →Calls are scheduled after review of your request.