Our founder’s track record.
Business-wide e-commerce growth from Nick’s prior operating work, alongside his live production experience.
E-commerce turnaround
- Business-wide gross sales
- +164%
- Growth across the business
- Full calendar years
Year 3 versus the reference year - Recorded orders across the business
- +119%
- More orders across all reported channels
- Full calendar years
Year 3 versus the reference year
Our founder’s track record spans consulting and leadership as Director of Brand & Marketing at an e-commerce retailer. These anonymized comparisons document business-wide outcomes.
Both headline comparisons use the same earlier reference year and full-calendar-year coverage. The reference year largely preceded Nick’s involvement.
Business-wide gross sales increased 164% and recorded orders increased 119% from the reference year to Year 3, comparing full calendar years. The case study also shows all four annual gross-sales levels against that fixed baseline and distinguishes sales growth from order growth.
Read the anonymous case study →
Case Studies
Production work includes live broadcasts and branded content. The case below documents Nick’s role and the work delivered.
American Cancer Society Suits & Sneakers Gala
Nick Gasmena served as live broadcast director for the gala's four-hour live video production in 2023 and returned in 2024, covering cocktail hour and fundraising games through dinner, the runway show, and the charity auction, with live feeds sent to the stage jumbotrons. The embedded recap documents the 2023 event.
Read the full production case study →How We Verify Numbers
Public proof uses aggregate comparisons. Multiples are rounded to one decimal and indices to whole numbers. Percentage changes use whole numbers, with one decimal for changes below 10%. Each result is rounded from the source calculation. The figures describe Nick’s prior in-house operating work. The case study defines whole-business metrics and identifies the period behind each comparison. Underlying reports, business identity, calendar dates and absolute figures remain private.
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