SIGNAL Diagnostic
$2,500–$4,500
A focused audit and recommended next steps. Typically two to three weeks after kickoff, depending on data access.
Ideal for
See diagnostic scope Growth has stalled and the cause is unclear.
Business diagnosis & growth engineering
Find the constraint.
Build the system.
For founder-led e-commerce and specialty retail: diagnose stalled growth, set clear marketing priorities, and build the customer journeys, content and systems needed to act.
Try the free self-assessment · No email required.
The proof is in the business.
A documented
turnaround.
Our approach is informed by documented e-commerce results across acquisition, conversion and retention. These business-wide outcomes come from our founder’s prior consulting and in-house marketing leadership.
164%Gross sales growth
119%More recorded orders
Gross sales reached approximately 2.6× the reference-year level in Year 2 and sustained that scale in Year 3. The figures above compare Year 3 with the reference year.
Explore the sustained growth story ↗Gross sales index / pre-implementation year = 100
Year 2 established the higher sales level. Year 3 sustained it, finishing slightly higher.
The SIGNAL Method
Six connected steps. One disciplined approach.
Study the System
Read the business and its evidence.
Isolate the Variable
Find the constraint that matters.
Generate Proof
Test before committing to scale.
Network the Loop
Connect the relationships that compound.
Architect for Resilience
Build for durable performance.
Log the Result
Document what worked.
Our services
Diagnose. Prioritize. Execute.
Same rigor.
Different entry points.
A clearer path forward.
Fractional Leadership
Scoped to your business
Senior direction and agreed responsibility, with a remit matched to the work your business needs.
Choose your remitFractional CMOPositioning, brand and marketing priorities ↗Fractional Head of GrowthAcquisition, conversion and retention ↗
Compare leadership roles Implementation
Custom scope
Retention flows, conversion paths, SEO, launches and production. A diagnostic is useful when the cause is uncertain, not a mandatory extra.
Ideal for
Compare all services You know the problem and need help fixing it.
Focused expertise
Build where your business needs it.
Explore leadership and implementation for the work ahead.
- SEO & CRO Diagnostic
Search visibility and conversion across your priority pages. Starting at $1,950.
- Growth Systems Architecture
Lifecycle journeys, retention flows and connected systems.
- Market Entry & Launch Strategy
Demand validation, positioning and launch planning.
- Brand & Content Production
Photography, video and aerial production for your brand.
- Paid Ad Management
Research, targeting and campaign management across Google, Meta, X and Reddit. From $500/month per ecosystem, plus setup. Ad spend is separate.
- E-Commerce SEO
Search visibility for your products and categories.
Founder & Fractional Head of Growth
Nearly four years spanning consulting and leadership as Director of Brand & Marketing inside an e-commerce business. We combine founder-led strategy with specialist support matched to the work.
Find your next growth-system improvement
Five questions. See the systems you could improve and a practical first step. No email required. This self-assessment does not measure your revenue or prove what is limiting it.
Question 1 of 5
Do you know your current conversion rate off the top of your head?
Read the signals.
Choose your next move.
Explore Field Notes ↗Diagnosis
My E-Commerce Brand Isn’t Growing: What to Check First
Read the business before deciding which channel needs attention.
Business economicsHow to Read a P&L for Marketing Decisions
Look at the costs and margins behind the revenue.
Operational readinessYour Holiday Strategy Can’t Wait for Black Friday
Connect the offer to inventory, customer experience and capacity.
A few useful answers
Where should we start?
A diagnostic is useful when the cause is uncertain, not a mandatory extra. If you know the problem and need help fixing it, compare the implementation services.
How does a discovery call work?
A free 20-minute discovery call starts with a short request. Seven quick questions, then your contact details. We review your answers, confirm whether we can help, and arrange a time by email. No time is booked automatically.
Request a discovery call →Let's talk
Request a discovery call Find your next move.
Share what is happening in your business. We review fit, then arrange a free 20-minute conversation if appropriate. No time is booked automatically.