Before investing in advanced segmentation, AI-personalized send times, or predictive send tools, four foundational automations do most of the work for a small e-commerce brand.
Welcome sequence
Triggered on signup, introducing the brand and typically including a first-purchase incentive. This is usually the highest-converting email a brand sends, and the one most often left as a single generic message instead of a short sequence.
Abandoned cart
Triggered when a cart is left without completing checkout. Even a simple two-email sequence recovers meaningful revenue that would otherwise be lost entirely.
Post-purchase
Covered in more depth in our retention flow guide, this sequence turns a single sale into an ongoing relationship instead of a one-time transaction.
Win-back
Triggered when a previously active customer goes quiet for a defined period. A well-timed win-back email costs almost nothing to send and can recover customers who would otherwise churn silently.