The SIGNAL Diagnostic
A full audit of acquisition, conversion, retention, and margin, the same process that finds the one constraint actually holding revenue back, before a single dollar gets recommended in new spend. Most RevenueTHESIS partnerships start here.
What the Diagnostic Covers
For a small or mid-sized e-commerce or specialty retail brand, growth usually stalls for one of four reasons: not enough qualified traffic (acquisition), traffic that isn't converting (conversion), customers who don't come back (retention), or a margin structure that can't fund growth even when sales increase. The SIGNAL Diagnostic examines all four, using real data, not assumptions, to find which one is the actual constraint.
- Acquisition audit: where traffic actually comes from, what it costs, and whether the channel mix matches the business's real customer base.
- Conversion audit: where visitors drop off between landing and purchase, and which of those drop-off points are cheap to fix versus structural.
- Retention audit: repeat purchase rate, time between purchases, and whether existing systems (or lack of them) are helping or hurting.
- Margin audit: whether the current pricing and cost structure can actually fund the growth being asked of it.
This is the same audit behind the +22% AOV and +197% new-customer acquisition on the Results page
Real platform-level data, reviewed before anything gets recommended, not a generic checklist.
How It Works
The diagnostic follows the first two steps of the SIGNAL method directly: Study the System, then Isolate the Variable. That means real Shopify, ad platform, and Search Console data gets pulled and reviewed before any recommendation is made, not a generic checklist applied regardless of the business.
The output isn't a stack of slides nobody reads. It's a clear, specific answer to "what's actually holding growth back right now," plus a recommended next step, whether that's a Fractional Head of Growth engagement, a Growth Systems Architecture build, or something simpler than either.
Who It's For
Growth-stage e-commerce and specialty retail brands, typically past $500K in annual revenue, where tactics that used to work have stopped working, or growth has flattened and the reason isn't obvious. If you're not sure whether this is the right starting point, it almost always is, it's specifically designed to answer that question.
Pricing
SIGNAL Diagnostic
$2,500–$4,500Final pricing depends on catalog size, channel complexity, and how much historical data needs to be reviewed. Most engagements land in the middle of this range.
Start Your Application →Diagnostic FAQ
How long does the diagnostic take? +
Most diagnostics complete within two to three weeks from kickoff, depending on how quickly data access is granted and how complex the channel mix is.
What do I need to provide? +
Read access to Shopify (or your platform of choice), ad accounts, and Google Search Console. No lengthy onboarding forms required.
What happens after the diagnostic? +
A clear recommendation for next steps, which may or may not involve continuing to work together. The diagnostic is genuinely useful as a standalone deliverable.
Start with the SIGNAL Diagnostic
Only 2 partnership openings right now. Find out if there's a fit first.
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