For higher price-point purchases where the buying decision takes longer, and trust matters more than impulse.
A $40 impulse buy and a $2,000 considered purchase don't convert the same way. High-consideration products need more trust-building, more proof, and a longer, more deliberate path to purchase, and a growth strategy that treats it like an impulse buy will underperform.
Generally, anything where price, durability, or personal investment means the buyer researches carefully before purchasing, rather than buying on impulse.
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