For direct-to-consumer brands built on a real product, competing on brand and experience, not just price.
DTC brands live and die on customer acquisition cost versus lifetime value. A DTC growth consultant exists to make that math work, sustainably, not through a single viral moment that doesn't repeat.
DTC brands typically carry a heavier brand and community component, meaning growth strategy has to protect brand equity while still driving hard performance numbers, not trade one for the other.
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